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Product Management

The Lean Learning Loop

June 7, 2024

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Today I’m digging into a fundamental framework called the Lean Learning Loop, and it’s all about doing one thing: learning fast.

Most companies are still stuck in the old way of doing things—long planning sessions, endless meetings, and big, bloated releases that take forever to roll out. 

This method is S-L-O-W, expensive, and more often than not, completely misses what customers actually want.

And you know what happens next?

The market yawns, customers drift away, and you're left wondering where you went wrong.

That's why I love the Lean Learning Loop because it’s a framework that isn’t about getting it perfect from the get-go. It’s about rapid experimentation, fast feedback, and making smarter, evidence-based decisions that lead to products customers can’t live without.

Most teams are running around with their hair on fire, trying to deliver features as fast as possible.

But if you want to deliver an amazing product you have to stop asking, "How fast can we build this?" and start asking, "What do we need to learn to build the RIGHT thing?"

Before you build a single line of code, nail down what you want to learn. That means creating a hypothesis that’s clear, specific, and testable.

Here’s how you do it: "If we do X, then Y will happen because Z." This simple formula forces you to focus on what you need to prove (or disprove).

Stop saying, "We need a new feature," and start saying, "If we add a 'Save for Later' button, we expect engagement to go up by 15% because it reduces friction."

Now you’re thinking like a scientist. And that’s where the magic happens.

Forget about perfect. You’re not building a cathedral here—you’re testing a theory. And to test a theory, you need small, fast, and cheap experiments.

Use A/B tests, smoke tests, concierge tests, or even a bare-bones MVP. Just get something out there and learn from it—FAST.

Your mantra should be: "What’s the simplest, fastest experiment we can run to get meaningful insights?"

And once you’ve run your experiment, it’s time to face the music. Did your hypothesis hold water? Did the data tell the story you expected?

If you’re serious about growth, you’ve got to be ready to be wrong. In fact, you should LOVE being wrong. Why? Because that’s where you learn.

Lean isn’t about being stubborn. If you learn that something doesn’t work, don’t be afraid to pivot or scrap it altogether.

Think of it like this: Would you rather waste months (and a pile of cash) building the wrong thing or pivot early and find the gold?

I like to say: "It’s not failure; it’s valuable intel."

Users didn’t love the new feature? Perfect. Now you know. Make some changes, test again, and keep moving forward.

Once you’ve validated your hypotheses and gathered the hard evidence, then (and only then) do you start building. And even then, do it in small, manageable chunks.

No more big-bang releases that crash and burn. 

Build it step-by-step, and make sure each step is grounded in reality.

Think of it like planting seeds. Each one has to be nurtured, tested, and validated to ensure it grows into something that thrives.

This isn’t a process; it’s a way of life. For Lean Learning to work, everyone in your organization needs to be on board.

Encourage curiosity. Reward the brave. Celebrate the unexpected. And most importantly, always be learning.

This is how you turn your team into a high-speed learning machine.

That’s not a promise—it’s a guarantee.

Stay creative,

Dwayne Walker

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