I’ve noticed something this week I think is important to write about…

Most artists, musicians, writers, entrepreneurs, creators across all domains speak about their dreams like they’re confessing a crime.

Whispering their ambitions…

You might say: “I just want to make something decent.”

Or: “I don’t need to change the world or anything.”

And maybe that’s true.

And most times, that should be true.

But sometimes, underneath that modest voice, there’s a bigger truth:

You do want to create something extraordinary.

You want to change the world in an epic way.

I’ve heard this before.

From musicians, writers, filmmakers.

From people whose eyes give away a dream their words are trying to hide.

Somewhere along the way, many of us learned to make our ambitions smaller in public.

To frame them in safe, quiet terms.

Because someone might have told you that wanting greatness was prideful.

That a “real” artist doesn’t think about success.

I don’t buy that…

Because wanting to be great at your craft is not ego…it’s more like a type of devotion.

It’s love for the work and the people it could reach.

Think about it…

The writer sculpting the perfect sentence is honoring every reader’s limited time.

The painter studying light for decades is preparing to hand someone a moment of transcendence.

A musician who practices until their fingers ache is getting ready to heal hearts they’ll never meet.

Greatness is simply the fullest public expression of what’s inside you.

And the world benefits when you give it your all.

Wanting greatness is the seed.

Working for it is the sunlight, water, and years of patient tending.

It doesn’t happen in a single burst. It’s built in quiet, steady days.

Days when inspiration whispers… and days when it doesn’t.

Learn from the masters, but find your own rhythm.

We don’t need another Picasso, Michael Jackson, or Hemmingway.

We need the first you.

In my personal creative journey…

On one side, I obsess over creativity, create these videos, and write books and emails out of unwavering passion.

I find fulfillment is creating for myself and my family.

But deep down I yearn to unlock the creative potential in millions of creators.

I believe this is why I am alive. And I am not ashamed to admit it.

Be real about your dreams so that you can align yourself with them.

Instead of apologizing for your ambition, let it inspire the way you live.

Instead of asking permission, let your work earn its place.

Stop apologizing for your ambition. Start living in a way that earns it.

Stop asking permission. Start proving yourself worthy of the dream that chose you.

The world has plenty of “good enough.”

What it needs (desperately) are the people willing to go all in.

So speak your dreams out loud.

Let them breathe.

Let them grow.

Let them change the world.

Now, go. Be great.

Stay creative,

Way Walker