"Biomimicry"—the word you probably never heard of yet it's found all around you.

Let me explain...

Throughout history, creative geniuses believed in the power of connecting with nature to enhance their creativity.

But why?

It's because nature is the most raw form of art. It's the baseline of all inspiration.

If you reverse engineer the ideas leading up to humanity's top innovations, you will typically discover that all of them were inspired by something in nature.

This phenomenon comes from biomimicry, a design philosophy where creators use nature to solve our challenges.

Biomimicry is a blend of science and art.

By observing and studying the universe's natural problem-solving patterns, we adapt nature's designs to create optimal solutions.

That's the creative power of biomimicry, and it's not a new concept. For centuries, creators looked to nature for inspiration.

Lu Ban invented the first Chinese umbrellas over 1700 years ago. His children inspired him when he saw them using lotus leaves to shield themselves from the rain.

Ancient architects incorporated nature into structures for functionality and aesthetic.

NASA studies gecko feet to develop more innovative adhesives.

Scientists analyze bacteria chains interacting with magnetic fields to improve GPS navigation devices.

Brands choose colors based on how they naturally make us feel. They use green, like the forest, to represent refreshment, peace, rest, and security. They use red, like fire, to represent excitement, passion, danger, energy, and action.

Lift the veil on humanity's most impactful innovations and you will find nature's influence.

Everything starts there.

We build on top of its elements because nature's most beautiful quality is its balance between being simple and elaborate.

Lao Tzu poetically described it, saying, "Nature does not hurry, yet everything is accomplished."

Everything in nature is highly complex...but only as complex as it needs to be.

Stay creative,

Dwayne